How to create a profitable blog from nothing
If you are wondering why it is essential to create a blog,
the answer is very simple: it generates organic traffic , it is a
business card that highlights your skills and professionalism.
8 steps ways to launch a blog
Choose your niche
The key word is to specialize: choosing a niche or market
segment and dealing with a specific topic will help you position yourself and
find an audience interested in your articles. The most profitable niches are
those that flee from large search volumes and which, consequently, allow you to
substantially increase visits and conversions.
Decide on a name for your blog
The choice of the name is fundamental: it must describe the
purpose of your blog, identifying clearly and in the first instance the topics
covered. An explanatory and at the same time catchy name will attract more
audiences.
In the same way, choose a top-level domain that makes the
reference sector of your business immediately recognizable, it will help you to
give further impetus to the mare magnum of the network. Taking advantage of the
new TLDs is in fact an original way to differentiate your online presence:
untie yourself from the popular .com, .net or .it extensions, and dress your
website with the latest gTLDs.
Choose the ideal hosting
If you want your blog to be reachable online, you will need
to choose the ideal hosting that will host your web project. Choose a solution
that is reliable, and one that can guarantee optimal performance in terms of
speed and safety.
We suggest hosting designed to marry perfectly with
WordPress. You can also combine a series of additional services to improve the
performance of your blog.
Choose the right theme
The eye also wants its part. In addition to mere personal
taste, however, a template must guarantee customization, extended
functionality, fast loading, SEO oriented approach.
Do not stop on the free options, which are often not very
customizable both graphically and in terms of functionality. Make the design
yours to give your blog a professional yet equally original and recognizable
look.
Install useful plugins
WordPress, for example, offers a huge number of plugins ,
additional tools that are useful in making your blog as personalized as
possible.
Thanks to plugins, you can customize websites even without
knowing a single line of code.
Organize your editorial calendar
The editorial calendar is a fundamental aid in the planning
of your content. Start by making a list of topics you want to talk about and
distribute them over the months creating a real path to facilitate your
readers. Focus both on macro topics that can contain a lot of information, and
on single details for more experienced users who know precisely what they are
reading.
Build your blog
After choosing the platform to use, it's time to create your
blog: choose the template and themes that best suit your style and the idea you
have of your blog and customize everything.
If you have chosen WordPress as a platform to host your
blog, just follow the simple wizard that guarantees you a pleasant and at the
same time safe blog.
Write and publish your posts
Now that you have set up your blog you just have to start
writing and publishing your articles, based on the editorial calendar created.
Choose a topic you know well, a catchy title, and distribute
the text in neat paragraphs that encourage reading. Always remember to include
a call to action to incentivize the user to action.
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