What is the ideal CMS for an online store?

What is the ideal CMS for an online store?

To create an eCommerce site from scratch, among the various aspects it is certainly necessary to consider the choice of the CMS (Content Management System), the platform that allows you to manage content even in a simple way, without the need to have a wealth of advanced technical skills. .

 

Which CMS for eCommerce is right for you? What factors to consider when choosing a CMS?

How to choose the best CMS for ecommerce?

The CMS is the tool that will accompany you and support your eCommerce so, before starting, it is better to make the appropriate assessments based on your needs. In choosing the most suitable CMS, you will first have to take into consideration some factors, in particular:

 

·         The quantity of products: the choice must also be made on the basis of the number of items to be included in the eCommerce. WooCommerce, for example, is the CMS designed to accommodate a smaller number of products without affecting performance (a hundred), PrestaShop can manage a greater quantity (a few thousand), while Magento is perfect for an eShop that provides a number even higher than products (tens of thousands).

·         Level of customization on modules, themes and plugins: what makes an eCommerce perfect is its ability to adapt to every need and this is possible thanks to the modules, themes and plugins that have the ability to increase functions and facilitate management of your online store.

·         Ease of configuration and use of eCommerce: this is a fundamental feature, because the choice of the CMS is also based on the technical skills of those who will then have to manage and control the platform. Magento, Shopify and PrestaShop, for example, are positioned on different levels of complexity of use.

·         Available budget: although some CMSs are free, such as PrestaShop, you will need to consider the cost of some addons and modules to ensure maximum customization.

Which CMS to use for an ecommerce?

Let's analyze together the best CMS for ecommerce currently on the market.

 

PrestaShop

Pro

 

·         Ease of use

·         High level of customization thanks to the numerous addons

·         Huge developer community

Versus

 

·         Technical support available for a fee

·         Not very functional for a large marketplace

·         Advanced paid resources

PrestaShop is a free and open-source CMS, the most used in Europe to develop eCommerce . The platform offers extensive customization, thanks to the numerous addons: you can choose between different modules, themes and services that will allow you to implement your online store with the features that best meet your needs.

 

In Shellrent you can find a Hosting solution designed to offer maximum compatibility with PrestaShop and maximize its performance.

Magento (Adobe Commerce)

Pro

 

·         It sustains high sales volumes

·         Packed with features

·         Numerous integrated SEO resources

Versus

 

·         Complex backend, requires some familiarity

·         High management costs

·         Technical support included with Enterprise plan only

Magento, now Adobe Commerce, is among the best performing CMS to create a large online shop . It has powerful tools that allow you to confidently start, manage and scale your business, including the ability to host multiple instances on a single platform.

 

Adobe Commerce allows you to manage multiple sales channels and expand your business across all countries from a single platform. If on the one hand it allows you to create a structured and feature-rich online store, on the other it requires a certain technical expertise to be used in managing the online store.

Shopify

Pro

 

·         Intuitive dashboard

·         Multichannel sales

·         Ideal for small and medium-sized businesses

Versus

 

·         Limited functionality compared to other CMS

·         Restricted choice of layout

·         Fee for each product sold

Shopify is a CMS delivered in SaaS mode to manage an eCommerce portal in a simple and autonomous way, with hosting service included. It is an all-in-one solution that offers a very intuitive drag & drop-style interface, perfect even for those who do not have particular technical skills in the world of programming.

 

The platform is equipped with complementary tools and features for multi-channel selling (eBay, Pinterest, Facebook, etc.) and dropshipping . Shopify comes with some free customizations and several marketing tools for website optimization. At the same time, it is not possible to act on fundamental SEO files such as robots.txt and .htaccess files.

 

WooCommerce

Pro

 

·         Simple to set up

·         Highly customizable

·         Huge community of experts

Versus

 

·         It needs quality hosting

·         It can be expensive if you have special needs

·         Initially it requires some familiarity

WooCommerce is the plugin that WordPress offers to develop an online store and it integrates perfectly with the CMS , being able to manage your business together with a blog. Among the strengths we find the ease of use and high customization, thanks to the infinite variety of themes and plugins available.